A 2025 study challenges traditional marketing, finding that influencer expertise does not drive luxury purchases among the MZ generation. Analyzing 492 MZ consumers, researchers rejected the hypothesis linking influencer expertise to consumer self-satisfaction. This signals a new era for luxury bran
Kim Ji-yeon's paper explores why humans feel awe before their own creations, examining the Vatican's AI ethics document as a case study in technology, religion, and AI governance.
This paper reveals how AI-era fairness issues extend beyond human group discrimination to technical-stylistic power structures where generative AI and evaluative AI recognize and prefer each other.
David Matta's 2026 paper argues that modern society has begun using AI as a reference point for evaluating human values and capabilities — a phenomenon he calls 'AI-centrism.'
Jung Hae-wook's 2025 paper explores how AI is restructuring human thought, language, and the structure of desire — and how subjects are becoming precarious within that transformation.
Research by Seo Jong-su and Im Se-yun (2025) demonstrates empirically that the 'attitude' with which students use AI determines the direction of their critical thinking development.
Since generative AI entered advertising production, the dominant claim has been 'ads can now be made faster and cheaper.' But can AI-generated advertising actually outperform traditional creative?
AI-related anxiety is usually understood as fear of failing to use AI or falling behind new technology. But researchers found a more nuanced picture using the Generative AI Anxiety Scale for College Students (GAIAx-CS).
The explosion of generative AI has penetrated deeply into human cognitive and psychological domains. Kim Do-hee and Heo Chang-gu's (2025) research explores how AI-generated content shapes human psychology.
The author attempts a humanistic intervention, bringing engineering discourse around generative AI into the realm of literary contemplation. AI hallucination is usually seen as a flaw — but can it be poetically appropriated?
The Anthropocene is no longer an unfamiliar academic term. This paper conceptualizes 'multiple Anthropocenes' through classification of existing discourse, after the International Commission on Stratigraphy declined to formally adopt it.
Lim Ji-hoon's paper begins from a familiar premise: AI is replacing creativity and threatening poetry. But the author takes a different path, exploring what poetry means when AI can also write it.
Ko Yun-hwa's paper sharply analyzes how the myth of the 'genius individual creator' is being deconstructed and reconstructed at a technological turning point, using K-pop as a case study.
This paper statistically proves that advertising fatigue is the absolute cause of ad avoidance (β=1.219), urging a direction change in marketing. AI can now read users' minds, but consumers resist being mechanical targets.
The emergence of virtual idol group PLAVE caused significant disruption in Korean popular music and fandom. They proved economic success — but their fandom faced unique struggles for recognition and legitimacy.
K-pop has become a massive industrial ecosystem. Research by Song Mi-jin and Park Beom-geun on 4th generation K-pop fandom reveals how meme culture has become a core survival strategy.
We routinely see ads for shoes we searched for yesterday appear in our Instagram feed. Research examines how knowledge about online behavioral advertising (OBA) actually affects users' privacy protection behavior.
This paper expands discourse around AI art from technical praise to sociocultural criticism. Through the concept of 'digital cultural capital,' it analyzes new artistic hierarchies in the AI era.
The interesting point of this study isn't the completeness of the artwork itself but the change in children's attitudes the moment they learn the 'identity' of what they're viewing.
This paper starts from the concern that AI education research for young elementary students is biased toward practical application perspectives — program development and implementation — rather than conceptual understanding.