SK Telecom (CEO Yoo Yeong-sang) announced on the 5th that it won the "Best of Innovation" at the "CES Innovation Awards" announced ahead of CES 2025 to be held in Las Vegas in January next year. The Consumer Technology Association (CTA) which organizes CES selects the best technologies or products by field that will shine at the next CES each year around November and awards the CES Innovation Award. Among CES Innovation Award winners, the "Best of Innovation" is awarded to products or technologies that receive the highest evaluation from the judging panel. SKT AI spam detection and response technology: the winning technology uses AI to detect sophisticated spam and phishing calls in real-time before connecting to the user; analyzes call patterns, voice characteristics, and content signals to distinguish legitimate from fraudulent calls; can identify new spam patterns not seen before by learning from the network-wide call pattern data that only a carrier can access; the "Best of Innovation" in cybersecurity/privacy reflects both the technical achievement and the societal importance -- phone scam fraud (particularly targeting elderly Koreans) is a major social problem that AI-powered detection can meaningfully reduce; the CES showcase positions SKT not just as a connectivity provider but as an AI safety technology company, supporting the premium positioning needed to justify network investment returns in a maturing telecom market.