SK Telecom (CEO Yoo Yeong-sang) will present SK Group leading artificial intelligence (AI) technology and services to the world at CES 2025 -- the world largest IT and home appliance exhibition held in Las Vegas, USA for 4 days from January 7 to 10 (local time). SKT will operate a joint exhibition hall with SK Group members including SK Hynix, SKC, and SK Enmove under the theme "Innovative AI, Sustainable Tomorrow" -- creating a sustainable future with innovative AI technology. The approximately 1,950 sqm (590 pyeong) exhibition space in Central Hall at CES 2025 will introduce SK AI DC (data center) related technology and various AI services, as well as collaborations with multiple partners. The SK group integrated exhibition strategy: rather than individual SK affiliates running separate booths, the integrated Central Hall presence creates a "SK ecosystem" narrative -- showing how SK semiconductor (Hynix), telecom (SKT), energy (SK Enmove), and materials (SKC) combine into a coherent AI future vision; the sustainability dimension is strategically important as AI infrastructure energy consumption is a growing concern; SK positioning AI DC technology alongside sustainable energy solutions addresses this concern directly; SKT AI services including AI personal assistant, AI customer service, and 5G-AI combined services are the consumer-facing demonstrations that make the infrastructure story tangible.