LG Electronics (CEO Cho Joo-wan) will unveil MX (Mobility eXperience) Platform -- extending AI home into mobility space -- at CES 2025 in Las Vegas on the 7th (local time). LG Electronics will display a concept vehicle themed "Lifestyle Solution for Mobility" at the CES 2025 exhibition hall. The MX platform extends LG AI home appliance intelligence into the vehicle interior -- reimagining the car interior as a customizable living space rather than a driving-focused cockpit; the same AI that learns your home preferences (preferred temperature, lighting, content) extends its understanding to the vehicle; when you leave home and enter your car, the MX platform recognizes you and configures the vehicle environment to match your current context (commuting mode, relaxation mode, entertainment mode). The mobility-home convergence vision: as EVs increasingly support autonomous driving modes, the time spent in the vehicle transitions from active driving to passive occupancy; in fully autonomous driving, the vehicle interior becomes a living room, office, or entertainment space; LG with its home appliance ecosystem is well-positioned to define the interior experience for this transition; the concept vehicle at CES is the physical demonstration of this convergence -- showing what the LG-connected vehicle interior looks like when the same AI intelligence that runs your home runs your commute.