SK Group Chairman Chey Tae-won and major chaebol owners and CEOs will attend CES 2025, the world largest home appliance and IT exhibition, held in Las Vegas from January 7 to 10 (local time). At this event they will explore the latest global industry trends, discover future growth engines, and seek to expand networks with overseas customers. The Korean executive presence at CES 2025: SK Chairman Chey Tae-won attending for the 3rd consecutive year demonstrates the event strategic importance for Korean conglomerates; Samsung key management including Vice Chairman Han Jong-hee (DX Division) and Vice Chairman Chun Young-hyun (DS Division); LG key management including CEO Cho Joo-wan; Hyundai Motor Group management. The strategic purpose: CES provides a concentrated opportunity to meet global technology and business partners in one location; for Korean electronics companies, demonstrating AI integration at CES shapes the global narrative about their technology direction; for SK (which has made major US investments in semiconductor and energy), maintaining visibility with US business leaders and government officials is strategically important; the concentration of Korean corporate leadership at CES also reflects the extent to which CES has become a venue for Korean technology diplomacy, not just product marketing.