Displaying AI Home Solutions Customized for Chinese Consumers

Samsung Electronics will participate in "AWE (Appliance & Electronics World Expo) 2025" held in Shanghai, China from the 20th to 23rd (local time), showcasing AI-based Bespoke home appliances. Samsung Electronics has prepared a 1,512 sqm exhibition space at the National Exhibition and Convention Center, publicly unveiling various Bespoke AI home appliances and smart connectivity technology under the "AI for All" vision. New products showcased: Bespoke AI Hybrid refrigerator with 9-inch screen; Bespoke AI Combo washer-dryer with 7-inch screen; the screen-integrated appliances enable AI assistant interaction for recipes, laundry settings recommendations, and SmartThings home control directly from appliance interfaces. The China market significance: China is the world largest home appliance market by volume; Samsung Bespoke (customizable design) strategy targets the premium segment where Chinese domestic brands (Haier, Midea, Gree) have less presence; the AWE exhibition is the largest home appliance trade show in Asia; Samsung presence demonstrates commitment to China premium market despite the competitive pressure from Chinese manufacturers in mid-range segments.