Samsung Electronics set up a 1,745㎡ exhibition hall at MWC25 in Barcelona, Spain on the 3rd (local time), showcasing various Galaxy AI features of the Galaxy S25 series. Visitors experienced Gemini Live (natural conversation support), Circle to Search (search by drawing a circle anywhere on screen), Now Brief (personalized information), and Now Bar (real-time recommended information), plus voice-only cross-app command execution including summarizing YouTube video content into Samsung Notes and easily sharing restaurant information with friends.
At the Galaxy S25 series booth: AI filter portrait photography, voice-command gallery photo search, high-quality image creation with "Drawing Assist," and high-performance gaming with the Snapdragon 8 Elite for Galaxy chipset. The ultra-slim "Galaxy S25 Edge" revealed at Galaxy Unpacked 2025 in January was also on display. AI-optimized network solutions for global mobile operators: Samsung CognitiV Network Operations Suite (network automation), base station energy savings software, and with Hyundai Motor Company, 5G private network-based RedCap (Reduced Capability) technology delivering improved communication speed, data processing capacity, and stable connectivity at lower power than conventional Wi-Fi for manufacturing equipment applications.
AI-based smart home, security, and healthcare innovations: visitors experienced Energy Score, wellness tips, sleep information, and Morning Brief through Galaxy AI healthcare features. SmartThings AI home energy management solutions, Knox security for enterprise multi-device unified management, and the Galaxy ecosystem of tablets, PCs, and wearables were also showcased. Overall, MWC25 demonstrated Samsung's comprehensive AI strategy spanning mobile devices, network infrastructure, smart home, and XR, positioning the company as a key player in the convergence of AI and mobile technology.
