Chairman Koo Ja-eun New Year AI Address and Futurist Awards Drive 'New Year Innovation'

LS Group held its "2026 New Year Ceremony" at LS Tower Anyang — featuring승진 executive introductions, the inaugural LS Futurist Awards ceremony, and Chairman Koo Ja-eun''s New Year address. Innovation in delivery: Chairman Koo showed employees the AI new year address creation process in real-time — inputting key management keywords he had previously considered and sharing the AI output process, emphasizing "use AI to quickly handle low-value-added work and concentrate capabilities on core high-value-added work." 2026 management priorities: (1) Financial resilience — 7 trillion won domestic and 5 trillion won overseas investment planned over the next 5 years in submarine cable, power equipment, and materials; financial resilience required to seize opportunities in upswing; (2) New business stabilization and market diversification — early stabilization of battery materials and EV parts; market diversification to reduce geographic concentration risk; (3) AI-based innovation foundation — AI integration across all business processes with leaders taking the initiative. LS Futurist Awards (inaugural): 1 billion won total prize pool plus overseas training and special benefits for individuals/teams who contributed outstanding results; 7 awards selected (2 Grand Awards, 2 Technology Awards, 3 Innovation Awards); Grand Award winners: LS Cable & System''s global submarine energy business leadership team; LS ELECTRIC''s North American power equipment market expansion and business restructuring team. Strategic context: LS Group''s positioning in the electrification era (submarine cables, power equipment, EV components) makes it a direct beneficiary of AI data center construction (power infrastructure demand) and EV adoption (charging infrastructure) — the AI address gimmick simultaneously demonstrated AI capability and communicated that LS''s traditional businesses are now AI-era infrastructure.