DX and DS Division Heads Announce New Business Strategy at 56th Shareholders Meeting

Samsung Electronics at the 56th Regular General Shareholders Meeting held at Suwon Convention Center in Suwon, Gyeonggi-do on the 19th disclosed future strategies for the DX (Device Experience) and DS (Device Solutions) divisions. Han Jong-hee (DX Division Head, Vice Chairman) and Chun Young-hyun (DS Division Head, Vice Chairman) presented blueprints for AI innovation, new business cultivation, and semiconductor market strategy -- announcing commitment to strengthen customer-centered growth and sustainable future strategy. DX Division strategy (Han Jong-hee): Galaxy AI expanding across more device categories (tablets, PCs, wearables); SmartThings home ecosystem integration; display technology leadership in foldables and new form factors; the goal of making Samsung AI features meaningfully useful rather than checkbox marketing. DS Division strategy (Chun Young-hyun): HBM (High Bandwidth Memory) recovery -- Samsung lost market position in HBM3E to SK Hynix; the priority is closing the HBM quality gap and regaining NVIDIA supply relationship; advanced foundry (3nm and below) customer acquisition competing with TSMC; the DRAM market recovery timeline as AI infrastructure investment drives memory demand. The Galaxy AI differentiation claim: Samsung with Galaxy AI integration across hardware (on-device processing), Samsung Cloud, and Galaxy ecosystem aims to provide AI experiences that work without internet connection -- differentiating from pure cloud AI approaches on privacy and reliability dimensions.