Active in Various Categories from Burgers and Alcohol to Sportswear

The advertising industry cites LE SSERAFIM''s (Kim Chae-won, Sakura, Huh Yun-jin, Kazuha, Hong Eun-chae) strengths as high recognition and likability spanning multiple generations combined with global popularity. LE SSERAFIM is currently working as a model across a wide range of fields — from food (important for broad mass appeal) to alcohol (traditionally a gateway for top celebrity endorsements). They have also been selected as faces for global sportswear with healthy image (Lululemon), contact lenses popular with teenagers (MOLAK), elegant luxury jewelry, global loungewear, and beauty brands. Meanwhile, LE SSERAFIM will perform the English version of their Japanese 4th single title track "DIFFERENT" on KBS2 Music Bank (today, the 4th) and SBS Inkigayo (the 6th).