From CarryTV to Carryberse — CarrySoft Transcending Generations

Carrysoft CEO Park Chang-shin, a former journalist who covered IT and founded Carrysoft at age 47, built Korea''s representative character business through children''s content. Key insights: (1) Founding journey — journalism background provided ability to identify audience needs and communicate content effectively; experience-based founding reduces failure risk; contrary to conventional startup wisdom, deep domain expertise before founding can be a competitive advantage; (2) Children''s content importance — low ratings make major studios avoid children''s content, but continuous demand (new children born continuously) creates sustainable market; CarryTV (YouTube) accumulated 1M+ subscribers through quality children''s content; (3) Self-production and IP — Carrysoft produces all content in-house including BGM, maintaining originality and platform distribution control; IP ownership enables licensing, merchandise, and franchise value creation; external production dependency creates quality control and IP ownership risks; (4) Content diversification and OSM (One Source Multi-Use) — IP characters used across YouTube, mobile games, merchandise, education, and metaverse; the "Carry" IP spanning multiple touchpoints creates compounding brand value; (5) Carriverse vision — children''s metaverse platform leveraging established IP recognition; the strategic advantage: pre-existing trust relationship with children and parents from YouTube establishes the safety and familiarity foundation that metaverse needs to succeed in the children''s market; (6) Future of children''s content in metaverse — generational brand building through consistent IP across 10-15 years of content creates multi-generational audiences as children grow into parents who introduce their own children to familiar characters.