It has been found that 4 out of 10 SSG.com dawn delivery customers in Gangnam 3 districts (Gangnam, Seocho, Songpa) are VIP members. Analysis suggests that high-trust products and convenient delivery services are driving repeat purchases. SSG.com analyzed one month of dawn delivery order data and announced on the 4th that VIP customers in Gangnam, Seocho, and Songpa districts accounted for nearly 40% of dawn delivery orders. VIP standard: customers with total SSG.com purchases of 750,000 KRW or more in the preceding 3 months. VIP customer dawn delivery monthly average order value and frequency were significantly higher than non-VIP customers. Most ordered dawn delivery categories by Gangnam 3 district VIPs: premium groceries (imported produce, premium proteins); health foods and supplements; premium household goods; the profile suggests these customers use dawn delivery as a premium convenience service rather than a cost-saving measure -- they spend more per order and order more frequently than average. The broader SSG.com positioning: SSG.com (Shinsegae Group e-commerce) competes with Coupang by targeting the premium consumer segment rather than competing on price; the Gangnam 3 district VIP data demonstrates this positioning is working in Korea highest-income urban neighborhoods.