Hyundai Motor announced that it will launch the first electrified flagship SUV model "IONIQ 9" on Thursday the 13th. IONIQ 9 is a large electric SUV based on E-GMP with the best-in-class interior space in its category, equipped with a 110.3kWh battery achieving 532km of driving range on a single charge -- the longest in the Hyundai electric vehicle lineup (based on 19-inch wheel 2WD combined driving range). IONIQ 9 pricing: 7-seater from the Exclusive trim. The IONIQ 9 market positioning: the full-size 3-row electric SUV segment has limited competition (Kia EV9, Mercedes EQS SUV, BMW iX, Rivian R1S); IONIQ 9 at the planned price point would be competitive with the Kia EV9 (which has received positive market reception) while adding additional size and range; the 110.3kWh battery is among the largest in any production EV; the E-GMP platform enables 800V architecture for 350kW fast charging (10-80% in approximately 24 minutes); the flat floor (skateboard architecture) enables lounge-seating interior configurations that traditional SUV platforms cannot achieve.