[CES 2025 Revisited] VHEX LAB

Table of Contents
1. Artwork That Purifies Air
2. Principles of Air Purification Technology
3. Understanding Durability and Lighting
4. Advertising and Air Purifier Costs

ASYMMETRICA introduced at CES 2025 is an innovative film solution with air purification capabilities. This product uses titanium dioxide to trigger photocatalytic reactions that decompose air pollutants such as fine dust and viruses. In particular, it has the advantage of semi-permanent durability and is activated by sunlight or artificial lighting, enabling continuous air purification without filter replacement or electricity consumption. Available in transparent or printable forms that can be applied to various surfaces, advertising companies can use this to incorporate air purification effects into their advertising. ASYMMETRICA is a sustainable solution that contributes to solving environmental problems while presenting a new business model.

1. Artwork That Purifies Air

This artwork has artistic elements while also having air purification capabilities as a painting, to which various solutions and films can be applied. Film using titanium dioxide generates photocatalysts with the effect of removing fine dust and pollution. 

2. Principles of Air Purification Technology

Air purification occurs as virus particles attached to dust particles are destroyed. Natural titanium is light and therefore not used as a photocatalyst, but there is potential to attach titanium spheres to the interior surface. 

3. Understanding Durability and Lighting

This product has durability and the characteristic of having no expiration time. Regarding light, sunlight and artificial lighting are emphasized as being the same, with the sun being better but current lighting conditions being judged as acceptable. The usage environment of this product has many green elements with good air quality and high population density. The product can be designed to be transparent or can be printed for diverse applications. As an explanation for internal use, additional functionality or expandability is implied. 

4. Advertising and Air Purifier Costs

Advertising companies are known to pay for air purification costs. Generally filters need to be replaced, and air purifiers are equipment that consume electricity. There are claims that specific solutions must be found through research and marketing. These decisions are estimated to be made based on scientific data.