LG Electronics (CEO Cho Joo-wan) North America Innovation Center (LG NOVA) will showcase innovation technologies for "Better Life for All" drawn with global startups at CES 2025. LG NOVA will set up an exhibition hall in Eureka Park at CES 2025 opening in Las Vegas from January 7 (local time) under the theme "Innovation is Here, Build with Us." LG NOVA collaboration model: LG NOVA identifies promising startups globally and provides them with access to LG manufacturing capabilities, distribution networks, and customer relationships in exchange for co-development of products and services; the Eureka Park presence at CES is where startups shine -- by clustering NOVA portfolio companies in this startup-focused area, LG creates a demonstration of the program output; the "Build with Us" theme signals that LG competitive advantage is not just internal R&D but the ability to scale external innovation through LG manufacturing and distribution; this is particularly important as the pace of consumer technology innovation exceeds what any single company can sustain internally.