1. Technology and Experience of Ultra-Realistic Metaverse and Future Possibilities
2. Calibus Booth Configuration and Key Experience Zones
3. Features and Innovation of Ultra-Realistic Metaverse Technology
4. Challenges and Calibus'' Response in the Metaverse Industry
At CES 2025''s North Hall (LVCC), Lotte Innovation''s "CALIVERSE" ultra-realistic metaverse platform attracted global attention with a ~250 pyeong booth (100 pyeong larger than the previous year). Calibus demonstrated ultra-realistic metaverse that transcends the simple virtual world reproduction, providing experience fused with reality. Key experience zones: (1) 3D AI Immersive Theater — highest-traffic space showing high-resolution 3D video indistinguishable from reality; attendees reported "feeling immersed as if entering a new world"; (2) K-POP and EDM Experience Zone — virtually implemented concert venue for K-POP and EDM performances nearly indistinguishable from reality; especially virtual K-POP star performances; (3) Virtual Shopping Zone — brands like Lotte Duty Free, Seven Eleven implemented as virtual spaces for direct product experience and purchase; (4) UGQ (User Generated Quest) Zone — world-first feature enabling users to create quests and reward others for completion; (5) Creator Space — UGC content creation area with diverse tools. Technical highlights: Unreal Engine 5 real-time 3D rendering; dynamic light reflection and shadow by viewing angle; 200+ avatar customization variations; massive simultaneous connection (MMO) support. Industry significance: Calibus demonstrated that ultra-realistic metaverse experiences can be commercially viable — the key differentiator from earlier metaverse platforms is the quality gap between photo-realistic and cartoon-style virtual environments, and Calibus''s UE5 foundation enables the former at commercial scale.
