Brand Philosophy of Jinsul Cream Delivered Through Launch Event Including Announcer Lee Geum-hee Lecture and Calligraphy Performance
Global luxury beauty brand Sulwhasoo will launch "Jinsul Cream Riche" in March, concentrating its unique "Jinsul Reverse Aging" technology. Sulwhasoo Jinsul Cream Riche is a new product in the brand top product line Jinsul Cream series, delivering richer and more luxurious skin remodeling experience than the existing Jinsul Cream. The key technology -- Jinsul Reverse Aging: uses proprietary Korean ginseng-derived compound (Ginsenoside formulation) with demonstrated efficacy in stimulating skin cell renewal pathways; "Reverse Aging" positions the product as actively reversing rather than merely preventing skin aging; the "Riche" (French for "rich") formulation is a heavier texture than the standard Jinsul Cream, targeting dry skin types and customers in drier climates. The launch event included announcer Lee Geum-hee speaking on Korean beauty philosophy and a calligraphy performance connecting the brand heritage to Korean artistic traditions -- reinforcing Sulwhasoo positioning as a luxury brand rooted in Korean cultural heritage rather than Western cosmetic traditions.
