Launching ''GLOW UP with FINO'' Campaign Alongside Visual Reveal
Up to 24% Off at ''Olive Young Sale'' March 1-7
Finetoday's global hair treatment brand FINO (피노) released new visual campaign photos featuring girl group KISS OF LIFE. The campaign sensually captures FINO's hair softness and shine care effects through styling that emphasizes KISS OF LIFE's individuality. The polished styling delivers a striking atmosphere while the members' glossy hair and FINO's key colors are naturally highlighted, creating a sophisticated image.
FINO stated: "KISS OF LIFE's confident energy and distinctive style align well with FINO's message — through this campaign, we aim to convey not only FINO's excellent product efficacy but also the importance of individuality and confidence from within each person." The "GLOW UP with FINO" campaign will continue throughout the first half of 2025. FINO's product lineup: Premium Touch Hair Mask (Hair Pack for severely damaged hair), Premium Touch Hair Oil, and Premium Touch Hair Oil Serum Airy Smooth (Airy Oil). Launched in Korea in May 2023, FINO recorded 455.3% revenue growth within one year, entering 1,000+ Olive Young locations. Products are also available at Coupang, Costco, and online shopping malls.
