As marriages postponed during the COVID-19 epidemic resume, consumption in lifestyle categories such as home appliances, furniture, and interior accessories is reviving. Shinsegae Department Store will hold a "Lifestyle Week" event in March offering maximum 60% discounts by brand and large-scale gift events. All 130+ lifestyle brands in all 13 nationwide stores will simultaneously launch gift events until the 9th. During the event period, 27 popular home appliance brands including Samsung Electronics, LG Electronics, De Longhi, and Breville will offer additional discounts with Shinsegae affiliated cards (Citi/BC Baro). The wedding demand revival context: Korea marriage rates declined significantly during COVID-19 as couples delayed ceremonies; as pandemic restrictions ended, deferred marriages are occurring in large numbers; newlywed household formation drives concentrated demand for home appliances, furniture, and kitchen items; department stores and home goods retailers are competing to capture this pent-up demand through promotional events targeting newlyweds and newly cohabiting couples.