Shinsegae International announced on the 4th that Laura Mercier, the luxury makeup brand it imports and sells, has appointed actress Chae Soo-bin as the brand Korea local ambassador this month. Chae Soo-bin received great love for her delicate emotional acting as "Hong Hee-ju" in the recently concluded MBC drama "The Call You Made" and continues active acting activities including consecutively taking the female lead role in the film "Omniscient Reader." Her elegant and pure image, as well as her versatile ability to transform into a sophisticated and alluring atmosphere depending on outfit and makeup, captures the values that Laura Mercier pursues. Laura Mercier is a luxury makeup brand founded in New York in 1996 by makeup artist Laura Mercier; known for the "flawless skin" philosophy emphasizing natural, perfected skin rather than heavy coverage; the brand signature Translucent Setting Powder is a cult product used by professional makeup artists globally; Chae Soo-bin appointment aligns with the brand "effortless beauty" aesthetic.