Brooklyn Works, a hybrid camping brand with the free spirit of New York Brooklyn, is opening a pop-up store at Starfield Hanam until the 19th of this month. The pop-up displays tents, field chairs, folding tables, and other camping equipment, along with outdoor and indoor dual-purpose items. Other Starfield locations are also holding spring camping and outdoor pop-up events -- various outdoor brands are participating. The camping pop-up context: Korea outdoor and camping market has grown dramatically since COVID-19 when camping became a popular socially-distanced activity; the market has maintained elevated levels even post-pandemic; spring (March-May) is peak camping season preparation time when consumers are most receptive to camping equipment purchases; Starfield (Shinsegae Group mall) using its high-traffic spaces for themed pop-ups creates experiential retail that drives both direct sales and brand awareness for participating brands; the hybrid indoor-outdoor lifestyle positioning appeals to consumers who want camping aesthetic without full commitment to wilderness camping.