Authors:
Kim Kyung-hee (Professor, Hallym University School of Media)
Kim Kwang-jae (Professor, Hanyang Cyber University Department of Advertising and Media)
Lee Suk-jeong (Associate Professor, Chung-Ang University School of Media Communication)
Research Field: Media Literacy, Digital Society, Communication Research
Since smartphones became everyday life tools, the media environment has changed at an incomparably rapid pace. As an era has arrived where most activities including news consumption, social communication, political participation, and cultural consumption take place centered on mobile platforms, the capabilities required of citizens are also changing. The research 'Components of Media Literacy in Mobile Environments and the Generational Gap in Media Literacy' conducted by Kim Kyung-hee, Kim Kwang-jae, and Lee Suk-jeong is a study that systematically analyzes what media competencies modern citizens need in the midst of such changes. This paper is significant in that it empirically analyzes the structure of media literacy citizens should possess in mobile-centered society and the generational gap, rather than simply explaining smartphone usage capabilities.
The research used a methodology combining expert Delphi survey and user survey, exploratory factor analysis (EFA), and confirmatory factor analysis (CFA). Through this, the research team derived the core components of media literacy required in mobile environments and analyzed whether generational differences actually exist in society. This approach has high academic value in that it presents a measurable model beyond simple conceptual discussion.
The background for this research is the change in Korea's media environment. Korea's digital media environment has evolved step by step over the past several decades. With internet penetration beginning in the late 1990s, the method of accessing information changed greatly, and in the early 2000s, portal-centered online media appeared. Subsequently, social network services spread in the mid-2000s and user participation established itself as an important media activity. And after the 2010s, with a mobile media environment centered on smartphones, SNS, and YouTube being established, the way of using media changed from simple information consumption to participation and production centered.
These changes also altered the capabilities required of citizens. In the past, the ability to find information alone was sufficient, but in mobile environments, the ability to judge the reliability of information, communicate on platforms, and understand digital ethics is required. The concept explaining these complex competencies is media literacy.
The researchers presented two core questions. The first is a question about what the components of media literacy citizens must possess in mobile environments are. The second is a question about whether generational differences in media literacy capabilities actually exist. These two questions connect to important issues that can determine the quality of civic participation and democracy in digital society beyond simple educational matters.
As a result of the research, media literacy was organized into four core components. The first is Access & Control. This means not only the ability to use media but also the ability to manage information flow independently. Platform usage ability, information search ability, and personal information management ability are included here. This domain is most closely connected to the technical abilities that were traditionally called digital literacy.
The second component is Critical Understanding. This means the ability to analyze and evaluate information rather than accepting it as is. For example, the ability to judge the factual accuracy of news, understand algorithmic bias, and distinguish advertisements from information content is included here. In particular, in modern media environments where fake news and information distortion are spreading, critical understanding ability is evaluated as an important civic competency.
The third component is Social Communication. This means the ability to form and maintain social relationships through media. SNS-based communication, participation in online discussions, and digital community activities are included here. Since political participation and social opinion formation in modern society often occur in online spaces, such abilities are directly connected to civic participation.
The fourth component is Responsibility & Rights. This means the ability to understand ethical responsibilities and citizens' rights arising in the process of media use. Understanding of copyright, online ethics, and the balance between freedom of expression and responsibility are included here. This component demonstrates that media literacy is not simply technical ability but civic competency encompassing social norms and ethics.
Ultimately, the structure of media literacy the research presents is organized as a civic competency model combining technical ability, critical thinking, social communication, and ethical responsibility. This emphasizes that media literacy should be understood not as simple information usage ability but as core ability for functioning as a citizen in digital society.
Another important finding of the research is that generational gaps in media literacy exist. As a result of the analysis, the age group of 50 and above showed relatively lower levels in several areas including media access ability, social communication ability, and critical understanding ability. These differences are significant in that they can lead to gaps in civic participation in digital society beyond simple technical usage ability issues.
Existing digital gap research has mainly focused on access issues. That is, analysis of differences in physical accessibility such as internet usage status or digital device ownership was central. However, this research presents a new perspective. The important issue now is not the access gap but the gap in understanding and utilization. Even with the same technology, the level of civic participation varies greatly depending on the ability to analyze and utilize information. From this perspective, the media literacy gap is not simply a technical literacy issue but essentially a gap in civic competency.
The significance of this research lies in providing theoretical grounds for why attention to media literacy education must go beyond the simple supply of equipment or devices. If the digital gap of the past was resolved by providing equipment, today's digital gap requires education centered on how to critically understand and socially utilize information. In particular, in an era when generative AI and deepfakes are spreading, critical understanding ability — the ability to distinguish the credibility and manipulation of information — is emerging as the most essential media literacy component.
The conclusions of this research present several important implications for media education in the AI era. First, media literacy education can no longer stop at digital device usage education. It must be designed as integrated education encompassing information evaluation, social communication, and ethical responsibility. Second, since generational gaps in media literacy actually exist, differentiated educational approaches suited to the characteristics of each generation are necessary. In particular, for the older generation, not equipment supply-centered approaches but practical education programs centered on information evaluation and social communication may be needed. Third, in an AI-era media environment where AI creates news, deepfakes are generalized, and algorithmic recommendation systems dominate information flow, the ability to critically evaluate and judge information is the most fundamental competency that citizens must possess.
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